Tag Archives: independent publishing

So how on earth do you reach new readers with social media?

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Welcome,

Today’s big question is an ongoing experiment in social media and content promotion. Yep, you guessed right first time, I’ve no clue how you reach anyone including my own family on social media. By ‘reach’ I mean to make a meaningful connection with as opposed to randomly spam or annoy. ‘Reach’ as in – interest them enough to go to your website, read a sample of your book and perhaps consider a purchase. Because they want to, not because of a guilt trip, pity purchase or a clever bit of key word marketing and coding.

So here’s my run down so far in relation to my experiences promoting Sean Yeager Adventures Admittedly on a zero budget and now with two entertaining books published. And let me tell you – the writing was the easy part, the reviewing was horrible but way more productive than attempting ‘social media connections’. As I joked recently, ‘I could sell more books standing next to a motorway than via social media’.  And it’s not about some mental block thing or lack of trying – there is a giant, electronic, elephant in the room.

Amazon – virtually useless, search engines optimised for top sellers only. It’s a shop for the top, period. You’ll be dead before someone finds your book or Kindle board note. And then it’ll be a mistaken browser looking for someone else. Catch-22 is – they don’t know you, so they won’t look for you. Your book may as well be buried 300 feet beneath the ocean,

KDS Free days – virtually useless. So you give away free books, then what? Sales spike and all is well? Dream on. It might work for big name authors with tens of books in their canon, for the rest of us I doubt it is of any use at all. It also devalues the writing and the book. Also a great way for pirates to obtain content without doing anything remotely clever.

Twitter – virtually useless, an echo chamber of people selling stuff to other complete strangers who are selling stuff to complete strangers. Might work for ‘real’ celebrities, if we can glean who they are online these days. Could be their cat for all we know. More likely an impostor or an intern with a crush.

Facebook – virtually useless, a cage of rules for not bothering people and then a non-stop stream of content from people who like to transmit. Always best when you have no idea what  on earth the original event or question was – all you see is a response and some pictures. Right, for light relief of the comedy kind it’s okay, that’s all I seem to see. Jokes, viral images and comments. The spam you learn to look through and ignore. And why wouldn’t you?

Facebook has some great info groups online. Promotion – forget it.

Yes Facebook do advertising, unfortunately they do a really bad job of explaining to me why I should pay a bean for it. Free trials, stats, breakdowns – it’s not happening for me and yes of course I’ve a zero budget anyhow. Social networking and connecting? Not any more, you could throw some money into the void and pray. Now that’s a sound business investment decision right? Not on my planet.

Linked-In – fine for articles and groups, rubbish for promoting fiction. Another echo chamber.

Goodreads – good for presenting stuff, great for giving away stuff. I’ve yet to be convinced that anyone actually buys and reads unknown fiction as a result. Maybe some people do.

Scribd – good for presenting stuff, great for giving away content. I’ve yet to be convinced that anyone actually buys and reads unknown fiction as a result.

Librarything – ditto, seems to be for ‘serious fiction’ really. Held breath and died before anyone read a simple posting. Now a ghost haunting the site out of morbid interest.

Book Blogs – difficult to judge, no one is interested in reviewing Sean Yeager as it’s an adventure /  sci-fi book. (Yep, real niche stuff alongside underground stuff like Star Wars, Star Trek etc) So de facto useless, but it may work if you write books that are reviewed and hence promoted on book blogs. Which seems to be anything written for a female audience and blogged about by a lady with a love of books (who also happens to write romantic supernatural stories about vampires and men with six packs and no clothes on (I blame the TV) )

That’s all for now, I’m off to the pub for some research, And a primal scream.

AHHHHHHHHHHH!

That’s better.

Happy reading

D.M. Jarrett