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News Update – Book Four is on the way

Hi passing web traveller,

Here’s a quick update on progress with Book Four in the Sean Yeager Adventures series.

The first draft of Sean Yeager Mortal Thread has now been written. Hurray! It is in the process of being edited and improved, which will take a few months. After this, we will issue a limited run of print copies to beta readers, gauge their reactions and make any final corrections. All being well, Mortal Thread will be published in Autumn 2021 and in time for Xmas 2021.

We can reveal that the story is reading back really well. As usual a lot happens. The story features several new characters – KB, the Wanderer, Zabaroni – alongside established favourites – Agent Stafford, Dr Vex, Uncle Max – and of course Sean and Emily. Picking up from Claws of Time, the Mortal Thread travels to orbit, the US, England, and Greece. Alas, Darius Deveraux continues to progress his evil plans under the orders of Vrass. But who can stop them?

For more information about the series refer to http://www.seanyeager.com

Featured post

Sean Yeager Adventures: Questions and Answers

Welcome, passing website browser,

For a bit of fun, here are answers to questions about Sean Yeager Adventures raised by readers over the past year:

Q: Why do you write the Sean Yeager stories from multiple perspectives?

– To keep things interesting. To keep the stories fast moving and show more of the characters.  From the readers’ feedback we’ve received, most readers enjoy seeing the bad guys and the good guys in action. We also seek to write movies on the page, because it keeps things fresh and different. The monomyth / hero’s journey has been done so many times, we decided on a fresh approach.

Q: Is Brigadier Cuthbertson a reference to Dr Who and are you influenced by the Dr Who series?

– Not really, no. The Brigadier is an affectionate nod to Dr Who which we have watched over the years. It is also a well established military rank in the UK. However, the Brigadier is far from the focus of the stories as becomes clear from book one. Sean Yeager is an original story and we’ve yet to come across a similar series. Much as we enjoy Dr Who, SYA does not feature time travel or daleks.

Q: Why don’t we find out more about Sean Yeager in the first book?

– We’ve taken on board that some readers wanted to know more about Sean (and other characters) so we’ve added a little more about them in the enhanced, reissued books now on sale. Having said that, the idea of the SYA books is that you discover more about Sean and Emily as they discover more about themselves and their place in the world. We realise that some readers prefer character focused books, which are themselves a genre. However, SYAs are action books and progress at pace. As the series develops, more details about the main characters are revealed – just as in real life when you get to know someone over time.

Q: Why do the bad guys steal Sean Yeager’s DNA in book one?

– Without giving away too much – because of who Sean Yeager is. The series reveals answers to all the key puzzles and mysteries as the stories progress. Imagine someone wanted to clone you – why would they do that? And how would you feel about it? Remember, to begin with Sean just wants his stolen belongings back.

Q: Why is Deveraux so evil?

– Darius Deveraux’s character has been shaped by his ambitions and his master. As you read the series it will become clear why he behaves the way he does. Without giving away too much from later books, let’s just say – he’s not evil just for the sake of it.

Q: Why are Sean and Emily’s families living together at Kimbleton Hall?

– Because they have a lot in common, including their guardian. As the series progresses it becomes clear why Sean and Emily are looked after by the Foundation.

Q: What is the Foundation and what are they doing?

– The Foundation for International Technology is run by the Founder – Cassius Olandis – and others. As the series progresses their origins and mission are explained. They have been around for quite a long time.

Q: What do other readers think about the books?

–  It’s always a thrill to hear about readers enjoying the characters and stories in SYAs and we’re often asked when the next one is coming out.  Most encouraging of all, SYA books have been favourably compared by readers with highly successful series such as Percy Jackson, Alex Rider, and Artemis Fowl. Of course, some readers prefer more grown up books, which is fine with us, especially when those readers are adults and older teens (LOL). Side note – SYA’s are written for ages 8 to 14. If you are an adult, please buy a SYA book for a young reader. If you want a Young Adult book, please buy one. SYA’s are substantial stories for younger readers.

Q: Did you work out the back story and answers to the SYA mysteries before you wrote the books? And does the reader find out answers about everything that’s going on?

– Yes, pretty much. We worked out a lot of back story before starting each book and in fact before even starting the series. Rather than ‘telling’ everything up front, we invite the reader to figure things out for themselves, to guess what is happening and discover answers as the series progresses. All the big questions are answered in the series, that is a promise! However, all is not as it seems, even in book one. As a writing team, we dislike exposition – which is having a character or narrator explain the whole plot – like in James Bond films. Also the plot line running through the series is pretty deep, for each character and the various factions. So instead, we drip feed the bigger story book by book. There is a large back story and ‘expanded universe’ yet to be written in bookform, which informs the series.

Q: Who is your favourite character to write?

We like different characters for different reasons. We like the bravery and inventiveness of Sean and Emily. We enjoy Dr Vex and his blunt approach to problem solving. The cat was an early favourite, because it has no filter and says what it likes. Deveraux is always fun, so utterly cruel and remorseless, but not someone you’d want to meet. The Brigadier bumbles through situations and doesn’t do a great job as a boss, but is still brave, which we enjoy writing. The Founder is fun in his sage-like and mysterious way. We have a lot of fun with Seventy-one and the limitations of artificial intelligence understanding humans. Major Clavity was also fun to write as an older character whose heart is in the right place, even though he makes mistakes. Mrs Yeager is amusing and drawn from several sources – the ultra-hyper mum who wants the best for her son. And Agent Stafford has become a recent favourite due to his interests and his unique take on being a real James Bond. Look out for KB and the Wanderer in the next book (Mortal Thread) who are a lot of fun to spend time with. Overall, KB and Dr Vex have been the most fun to create and write so far. You could say Dr Vex has a few issues to work out, given his extensive past lives. Meanwhile, KB has been busy making ‘minor modifications’ to all kinds of gizmos and devices.

Q: Why do Sean Yeager books have relatively few reviews compared to best sellers?

– We have genuine reviews and do our best to spread the word to encourage parents to buy a great book for their child. Keep in mind that best sellers have the backing of large publishers who effectively buy reviews with advance review copies and paid reviewers (yes, really), and when their books sell in stores in higher numbers they naturally generate more reviews – that’s simple mathematics. It’s the rule of the jungle – the bigger publishers have more reach and more power.

Please support us as an independent publisher by posting a review on Amazon or Goodreads if you or your child reads and enjoys a Sean Yeager book. All reviews are appreciated and they help to spread the word to other readers (and parents). And yes, we do read reviews to go back and improve earlier books – DNA Thief and Hunters Hunted have both been updated extensively based on feedback from readers. They are now improved versions – which you will not find with major published books.

Q: Are the books too old for age 7, or too young for 14 year olds?

– It depends on the reader and their tastes. Some readers advance to adult books by 14, or earlier, and prefer them, while others enjoy lighter reads. In a young book market dominated by light, comical reads, we suggest you will find more depth in SYA books.  All SYA books are age appropriate from age 8 upwards. We’ve had adults tell us they have enjoyed SYA books because they are light, tongue-in-cheek and easy to read. We realise everyone has their preferences, which is fine by us. We do try to make sure that the books are easy reads from age 8 upwards. And each book is aimed at a slightly older reader (as with the Harry Potter series). Having said that, we know  there are younger and older readers who also enjoy SYAs.

Q: Who is your favourite writer and why?

– We have thoroughly enjoyed reading the Jonathan Stroud’s series – the Bartimaeus quadrilogy and Lockwood and Co. We find that Stroud’s plots, characters, worlds, humour and use of language are a cut above the average book. While we have also enjoyed Harry Potter, Stroud is quite simply a better writer in our opinion. Most importantly, both series by Stroud are great fun to read and you can become absorbed in them. We do also enjoy Harry Potter, which is fun in a different way. (And we’ve visited the parks and movie sets).

Q: What do you enjoy most about writing Sean Yeager books?

– The best part for us is hearing about readers’ favourite characters and incidents, that really brings everything to life. We enjoy plotting and writing, but hearing about what works in the books is the biggest reward. The writing team also enjoy discussing what-ifs for the characters and the backstory (and the expanded Aenaid universe, as yet unwritten in book form), which sits behind the books.

Q: Do you have any advice for aspiring writers?

– Yes, we do. Our advice is to believe in yourself and to learn your craft. Find writers you admire and study how their work flows. Work out your own story ideas, make sure you are inspired by them, and create your own writing style. It is a tough job, so believing in the value of what you do is very important. Also, accept that you will need to improve the work on the page many times over before it is ‘done’. You will face a lot of rejection unless you are very lucky. Learn to be resilient and to go around the rejecters. Most of them know no more than you do. Your readers are the most important judges of your work. Be open to fresh approaches and accept that practice will improve your writing, though not all ideas are good ideas. You will need to learn to separate the good from the poor writing. When it is good, you will know and sometimes it will feel as if you are reading another author’s work after all the hard work is done.

Q: What are you currently working on? And how do you go about writing?

– At the time of writing this blog entry, we are part way through Sean Yeager Mortal Thread. The writing team is very keen on plotting and outlining.  We find it works best to know what is going to happen, so we can focus on character interactions and action within a chapter. When writing, we still deviate and discover new ideas as the books progress, but most of the story is already plotted out. We do this to ensure the plot is worth writing before even starting.  We also review the books from many angles to tighten everything up. Editing follows for quite a while after the first draft and even after publishing the first edition. DNA Thief in particular has evolved considerably from the early drafts.

Q: When is the next Sean Yeager book coming out?

– The plan is to publish Mortal Thread in 2021. It is currently in progress and looking good so far. There is a lot more work to do at the time of writing. It is challenging to write stories from 4 overlapping perspectives – more difficult than writing from one in fact (what were we thinking? LOL).

Happy reading,

Stay safe and well,

D.M. Jarrett & the Architect


World Book Day Free Sean Yeager e-book

Greetings, passing web traveller,

To celebrate World Book Day 2021, we are pleased to announce the e-book sampler for Sean Yeager and the DNA Thief will be available free on Kindle from March 1st to March 5th inclusive.

Order from Amazon during this time and enjoy a free download of a three chapter e-book.

Also available in the series are three full titles in print and e-book.

See www.SeanYeager.com for more details about the book series.


Parents, have your boys discovered Sean Yeager Adventures yet?

Does your child complain that reading is boring? Do they complain about stories that are slow or where nothing happens? Have they finished their favourite series and run out of books?

How about something decidedly different to read?





We asked young readers, and boys in particular, what they wanted to read about. They told us they wanted stories with:

  • Lots of gizmos
  • Cool machines
  • Fast-paced action
  • Fun
  • Mysteries and surprises
  • Stories where things really happen
  • Big battles
  • A side to root for
  • And bad guys

And so, some years later, Sean Yeager Adventures was born. Then it grew legs and became a series.

Action-packed, fun-filled and age appropriate from 8 years upwards. With Sean Yeager Adventures we managed to shoe-horn more ideas into a children’s book series than most action movies.

Why not check out a free sample ebook on Amazon and see what your son, grandson or nephew thinks?

Sean Yeager Adventures – because we love writing what young readers want to read.

Farewell to Chuck Yeager, a real-life hero


Sadly, Charles Elwood Yeager passed on 7 Dec 2020, aged 97. Our condolences to his family and friends.

As a youngster, I clearly remember reading about Chuck Yeager’s historical achievements as a test pilot and as the first person to fly faster than sound – in a Bell X-1 dropped from a B-29 Superfortress like a manned firework on wings. What I did not realise, and later found out, was that Chuck Yeager was also a World War 2 fighter pilot ‘ace’ flying a P-51 Mustang, and became an ‘ace in a day’. Considered one of the all-time best pilots, Chuck Yeager went on to take on several commands, including flying in the Vietnam and Korean wars, and was in time promoted to Brigadier-General. It is said that in all Chuck Yeager flew 360 types of aircraft including some of my personal favourites – the P-51 Mustang, the F-100 Super Sabre and the F-4 Phantom. (Though notably not the F-104 Starfighter (nick-named the widowmaker) which almost killed him).

It may come as little surprise that the Sean Yeager Adventures book series was in part so-named (in 2012) as a tribute to Chuck Yeager, a real-life hero. The idea of the Sean Yeager book series being to attract young readers – in particular boys aged 8 to 14 – to read more often, by offering action-packed stories about high-tech, fast-paced escapades.

Rest in peace Brigadier-General Yeager, you will be long remembered.

D.M. Jarrett





SYA recommends – The Bartimaeus Triology by Jonathan Stroud

Hi there passing interweb traveller,

In a departure from the norm, I’d like to remind readers about a great series of books –  The Bartimaeus Triology by Jonathan Stroud, which is in fact a quadrilogy. These books are every bit as good as Harry Potter and in my view, better written.



‘What makes these books worth a read?’ I hear you cry

  • A wicked wit and humour running throughout
  • High quality writing, use of  language and atmosphere
  • A great alternative history setting
  • Superb characters, especially in Bartimaeus

All in all, reading at least one of this series as a ‘must’ for anyone writing for teens, young adults or children, especially if you write about themes of fantasy or magic.

For readers – just enjoy these books and the wicked fun Mr Stroud brings to fiction. These are so much better to read than many I could mention *cough* Walliams.

Happy reading

D.M. Jarrett




Calling all Sean Yeager Adventures readers – please share your feedback

Hi there,

I hope you are well and thriving, and enjoying the warmer weather.  Amongst all the craziness of Covid and world issues, I have a friendly request. If you have read a Sean Yeager Adventures book (or would like to) could you please share your feedback? Either in a private message to this post or in a book review on Amazon or Goodreads. All constructive thoughts are really helpful, and by all means go anonymous. Criticisms are also really valuable, and often ‘mistakes’ or oversights can be easily resolved – hence the revisions made to date to books 1 and 2.

At the time of this post, I am writing book 4 – Sean Yeager Mortal Thread – and I am very interested in what readers of books 1 to 3 have to say. Your thoughts matter and I take them into account when writing and improving each book. For example, it would be great to hear about the following or similar thoughts:

  • Who are your favourite characters?
  • What would you like to see more of in book 4?
  • Which story line or book have you enjoyed the most so far?
  • What is your favourite thing about the SYA book(s) you have read?
  • If you could change two things about a SYA book, what would you change them to be?
  • If you think you have spotted a mistake or plot hole, what is it?
  • Who are you routing for in the series?

Many thanks to everyone who has supported the Sean Yeager journey so far. It is a labour of love, and I’d like to send a big thank you to everyone who has bought and read an episode. I sincerely hope you are enjoying the series.

Best wishes

D.M. Jarrett

A welcome to new Sean Yeager Adventures readers





Happy New Year!

Welcome to the world of Sean Yeager Adventure, a series of exciting, action, adventure, mysteries written for young minds and guided by young minds. Yes, the secret, inner circle reader group advises on key elements of the series and suggests improvements.

Many centuries ago, two spacecraft reached Earth and fought high in the atmosphere. Both were critically damaged. Their crews crash landed and sought to survive as best they could. They may have upset history a little. but they always moved on when the going became tough. Invasions were best avoided, and temples proved to be safe havens. The trick was to stay one step ahead of the primative Terrans and their empire building. The crews were stranded with no hope of returning, or even finding, home. But they still had a grudge to settle. A small matter of life or total annihilation. For a time, things were calm.

In reality, humans were too busy fighting each other to notice.

Fast forward thousands of years, Sean Yeager and Emily Campbell discover strange things happening in their unconventional English lives. Convinced these events are connected to their missiing fathers, they embark on a series of escapades while exploring the Foundation and avoiding its enemies. Their mums will not be impressed. School will not be understanding (or standing). However, there is a future awaiting their discovery, if only they can stay alive long enough to reach it/

A lot of fun has been had creating (and expanding) the SYA universe. Some of it has even been written down in books:

Sean Yeager and the DNA Thief.
Sean Yeager Hunters Hunted
Sean Yeager Claws of Time

Sean Yeager Mortal Thread (work in progress)


D.M. Jarrett



Record sales for Sean Yeager Adventures children’s book series

Hi there,

Just wanted to share the good news – Sean Yeager Adventures is taking off in a big way. Treat the youngsters in your life to an exciting new series. Heroes, villains, spies, and mishaps abound in a series conceived and reviewed by youngsters for youngsters. Treat them to a fast paced read with loads of action, surprises, great characters, and comedy.

Wondering what to read after Harry Potter, Percy Jackson or Artemis Fowl? In need of a book to inspire reading in a 7 to 12 year old who enjoys gaming?  Look no further.

Check out Sean Yeager Adventures on Amazon ‘Look Inside’. Available now in print or ebook.



8 tips for effective book promotion using Amazon Advertising

Hi there, passing web traveller,

Welcome to the eye candy that is Sean Yeager Adventures – exceptional books for 8 to 12 years+.  Treat a youngster in your life to a fresh, new book series.

Here are some tips for using Amazon Advertising for book promotion. These are based on hands-on experience of the tool.

First, a brief glossary of terms.

  • Advert – a picture and text to promote your chosen product (book)
  • Custom text = an option to write your own copy for your advert.
  • Impressions = views of your Amazon advert by passing browsers or in a long list of product pages (i.e. potentially unread search results)
  • Campaign = your single advert and its settings, run with a budget for a timeline and with an on/off switch
  • Clicks = selection of your advert by a browser, a possible buyer, who is directed to your product page
  • Order = sale noticed by Amazon and linked to your advertising.
  • Placement = where the advert appears on Amazon search results
  • Targeting = where you manage keywords and bids after setting up your advert/campaign
  • Reporting = graphic measures per campaign or all campaigns for a selected timeline
  • Bidding = how much you are willing pay for a possible click when a keyword leads to an advert being clicked and a read of your product page
  • Manual bidding = you choose the bid cost (click cost) for each of your keywords.
  • Keyword = a search term or collection of search terms, much like on Google etc. Specifically, what the Amazon customer keyed in to search for a product
  • Negative keyword = a search term (or part of one) for which your advert will not appear.
  • Budget = how much you are willing to spend per day – from $1 minimum per advert per day
  • CTR = click through rate – percentage of impressions leading to clicks. Higher is better.
  • CPC = cost per click – averaged across the number of clicks per campaign and for a time period. Lower is better.
  • ACOS = average cost of sales – averaged from number of sales and the cost of clicks for the same period of time
  • Territory = Amazon Advertising is territory specific ie. US .com, UK .co.uk

1) To generate the most impressions: use broad keywords based on a title or author or stem of a keyword; use manual bidding within the recommended ranges; and refresh your adverts and bids at least weekly.

To promote your title go for stem keywords and keep them broad. The more keywords you include (up to 1000) the better to build an understanding of what works for your campaign. Think laterally about your book genre, competing titles, authors, series, collections, franchises, and variations of descriptive terms.  For example: ‘mystery book, Agatha Christie, Agatha Christie series. mystery series, crime novels, crime series, crime book series’ etc. It can be surprising what keyword combinations pick up the best traffic. Recent best sellers and generic descriptive terms seem to attract good volumes of impressions. Of course, the more relevant these terms are to your book,  the better. There’s little point promoting a non-crime book to people searching for crime novels. However, if you go too specific you are unlikely to attract enough impressions for your advert.

2) Pay attention to the recommended bid levels – they matter, they change, and they can be  expensive. You need to keep tweaking your keyword bids, daily if possible, to keep your impressions volumes up. High impression volumes mean a greater chance of clicks.

Bid levels seem to vary from about 39c to $1+ for most keywords based on authors and book titles. The highest I’ve seen was a recommended bid at $37!  What is strange is the lack of keywords with a recommended bid range 20c to 30c. However, if you set your bids lower than the recommended bids, you will still pick up a small volume of impressions. Bear this in mind. You need to target 1000+ impressions per day, per Campaign. And the best way to achieve this is – a wide range of relevant keywords, and going with recommended bids on manual bidding.

To update your bids in volume, select Campaign, Targeting, click the box next to ‘Active’ and either Adjust Bid to your selected bid. Bear in mind Pages are per 50 keywords, so you’ll need to navigate through your pages to update all your kyword bids.

Note: you still need to check that you have no ‘rogue’ recommended bids suggested e.g. at the crazy levels of $5 to $37 per click if you use ‘Apply Suggested Bid’  Your daily budget limit will be applied and kept within, but you will still spend that $1+  I would avoid those rogue keywords completely.

3) How to attract clicks – use a lot of keyword combinations to find the best impression counts and hone in on your audience. Also, try varying your approach to the custom copy you write for your adverts. What leads to a click through is not always predictable. A good image and compelling text will help.

Review your keywords by the volume of impressions over say three days – this is your audience. Now you could consider revising your bid prices for only the top performing keywords and switching off the rest (on / off control on the left tab of the Target screen) this will save you time and give you focus. OR you could run a wide range of keywords and pick up a trickle of impressions from the ‘long tail’ of lower performing keywords.

Your strategy is key here – it’s your money. Try a few approaches and see what works for your campaigns. It tends to be the higher bids that pick up the largest volumes of impressions and hence stand a great chance of clicks.

4) How to sell books?  Write compelling custom advert text, choose relevant and performing keywords, and be prepared to bid and spend highish click bids (80c to $1)

I’ve found that only with bids up to 80c or $1 and pitching them for ‘Top of Search’ using Placement (+10 to 30%) was there any meaningful action in terms of sales. The Custom Advert Text option is a must. Placement of the Ads seems to be key to gaining sales – top of search for browsers interested in your genre are important, BUT watch out for the cost of advertising. Your costs are likely to be at a click through rate of about 6% and a conversion rate of about 10% (at best), which adds up at a bid cost of 80c or higher.  (10 * 80c = $8 per sale). This is expensive and therefore not great value for money.

5) How can I get value for money? And how do I know when there were real clicks?

The only proof is when you make a sale. Beyond that, you are completely trusting Amazon Advertising and their reporting. You can slice and dice the reporting information by campaigns and timelines. There are also tools which claim to discover keywords that are more cost effective – based on books that sell. However, your impression counts for a broad range of keywords will show you directly how your adverts are performing on Amazon itself. Amazon uses bid demand, relevance and advert performance in its rules. This means you have to experiment and refine your campaign settings regularly. What worked last week might not work this week. Can we check the clicks are real? Unfortunately, no.

You could try to find evidence of your ad appearing as an impression on your own Amazon session. Good luck with that one. I’ve yet to see any of my own live ads. And don’t click it if you do see your own advert – it will cost you.

Bottom line – manage your budget and spend with care, experiment and review click and order results.

6) Keep your adverts fresh – and use Copy Campaign on a weekly or fortnightly basis.

After a time, a Campaign will fall below 6% click through rate and it will go stale. You’ll see this because there will be very few impressions on a daily basis. The way around this is to copy that campaign (right hand control on the campaign targetting grid) and create a clone of the original. It’s also an opportunity to try – fresh copy, perhaps a new image, new keywords and a different bid strategy. Also vary the Placement options. The new campaign will have to be approved, but it is worth the effort to kick-off a fresh start.

7) To maximise sales, regardless of cost

I’m not saying this is a great long-term idea, but for a period of time you could try:

  • Going broad and numerous with keywords – up to 1000
  • Use negative keywords to eliminate DVDs, toys, t-shirts etc. Anything irrelevant to your aims
  • BId high in the quoted keyword ranges – higher than the recommended range
  • Bid Upwards and put in a 30% percentage for Top of Search etc. on Placement – this is expensive so beware
  • Manage your bids daily, based on changes to Amazon’s pricing of bids and your impression counts
  • Target the highest impressions count and highest click through CTR – go after the maximum number of eyes to ensure clicks
  • Set your budget per campaign to not run out of funds – but within your budget of $x per day
  • Hone your custom copy and experiment with calls to action in the custom ad copy
  • Remember to refine your product page as well – buyers need to be impressed there too
  • Focus on what you see working and vary that on the next cycle of Campaigns.
  • Be prepared to spend $5 per day,

This approach will cost you $’s, but it will generate some sales. Whether it is economic, you’ll need to assess based on your campaign’s performance and total sales. In other words, it’s your rodeo, so it’s your call based on your ‘success’ measures.

Warning : I found this approach did not break even.

8) Amazon Advertising is a ‘black box‘ , so beware –  it really is a case that the ‘house wins’ so be cautious and start bidding at a cheap level until you learn the ropes. The click / order results are not always predictable. It is not a given that the bid levels are reliable when quoted to you. I cite the lack of Amazon recommended bids in the range 10c to 30c as evidence of this. The minimum bid level is 6c. Some recommended bid levels are crazy e.g. $37.

Consider this situation. Why would a campaign generate clicks priced at 22c with the following settings?

  • Impressions of about 1k per day
  • All bid levels set to 36c Manual
  • Placement set to Bid down
  • No Placement bid up percentages

In this case, Amazon Advertisings rules seem to have led to a favourable cost of click. A cheaper than expected advert and cheaper than expected clicks. Except, there are never any sales. Strange, huh?  Both for Amazon and for the source of the reported clicks.

The reason I mention this is as a cautionary note. We don’t know what Amazon Advertising is actually doing under the hood. The lack of recommended bids 10c to 30c 38c is a symptom of this. For less popular keywords, all you will see is ‘No information available’. There are also times where you will bid relatively high and receive no impressions for a popular keyword.

Therefore, as the advertiser – you need to be aware and manage your advertising spend with care when using Amazon Advertising.

Best of luck

D.M. Jarrett